Friday, March 25, 2011

To EXCLAIM!!!! or not.

Since I started a job as a marketing consultant, I stopped deleting the ad e-mails the minute they appeared. Suddenly the "deals of the day" are treasure troves of valuable informationmaybe I can learn all the secrets of the marketing trade. One thing I've learned: advertisers love exclamation points.

A) Today is the best day ever! $5 gift card at Starbucks when you buy a $25 gift card!!!

B) When I came home from Spain last year, my boyfriend met me at the airport, kidnapped me, and took me to a nearby river. He had a boat waiting. He rowed us out into the sunset, and when the light was at its most brilliant, he proposed. I said yes. Then started crying.

Which story is more gripping?

Note: To the best of my knowledge, the proposal story and Starbucks deal are fictional.

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